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Business and finance
Introduction to Market Segmentation/How is Marketing Targeted to different groups?
Aimed at GCSE Travel and Tourism, this lesson will provide students with the opportunity to become familiar with the key terminology, look at examples of market segmentation with regards to advertising. Whilst this lesson is aimed at Travel Tourism, it may also be applicable to some business studies students.
Lesson Outcomes:
To identify the market segments relating to demographics, lifestyle and psychographics
To explain how products are changed to suit different groups’ needs
Bundle
Applying for Jobs
This bundle contrains lessons, handouts and activities which cover the following aspects of applying for jobs:
Career Planning and Personal Skills Reviews
Conflict Management and Coping with Setbacks
Stress Awareness
Employability Skills Workshop
Employment Letter Writing
Knowing Where to Look for Jobs
Bundle
Employment
A range of lessons/resources which cover applying for jobs, what employability skills are and career planning.
Conflict Management
An array of handouts and activities designed to make adult learners consider conflict management with an employability focus.
Learners will work with the Four-Step Process of Conflict Management.
Could be adapted for staff training.
Assertiveness
A handout and array of group activities aimed at apprentices/adults on Assertiveness.
There are an array of group activities/reflections task with employment based scenarios.
May benefit from a PowerPoint to accompany. Could be delivered over several sessions.